cruelty-free cosmetics.

When you go onto google and type in ‘animal testing’ you come up with some shocking sites; many of which focus on the increasingly erratic behaviour of the cosmetic industry. For some time many ethical consumers relied on the god sent products from Body Shop, however, as a result of the ‘Body shop Scandal’, all faith in being able to wear makeup guilt free, was seemingly over. But now there is hope. Urban Decay are not only a ‘cruelty-free company’ but also ‘love vegans and want to make [their] shopping experience easier!’. I don’t think they needed to say much more.

*Its all just stuff. Until you ethically consume.

walk without guilt.

when i think of shoes i am hit by two thoughts, the first comes soft and warmly with the idea of wearing something that in itself can be a unique item; comfortable, worn in, versatile, a companion when the clothes on our backs change. and then i am flooded with the realisation that all this comes at a price. the rubber sole comes from plantations that demands a large surface area that probably was once forest, much like the laces that most likely came from water leaching cotton field, and then of course the leather that probably came from a slaughter house before  polluting the soil in a tannery. all such things leave one with the feeling of disappointment, both towards oneself and the shoe making industry.

that of course was until veja spread its wings and came to the rescue of all eco-shoe lovers around the world. considered as the ‘green sneaker’, veja works directly with small scale producers in Brazil who produce organic cotton and natural latex from the Amazon, creating a ’supply chain that respects both humans and the environment’.

nothing can feel better than opening your shoe box and for the lid to explain the travel the shoes made to land on your feet.

*Its all just stuff. Until you ethically consume.

it’s about TIME.

In September, TIME magazine draped a much talked about topic across their cover; the theme was that of the ‘ethical consumer’. It looked at different people and how they were changing their lives as individuals in a endeavour to consume without a negative impact. What was most striking about the article, was the ease with which simple ideas can be adopted and implemented.

This blog aims to throw out ideas and shed light on those bright minded people who thought of them.

*Its all just stuff. Until you ethically consume.